Hi Sam, Tom & Jerry,

Sorry for my late reply; I only read your comments now. Thank you!

My team and I had to do a lot of research to come up with suitable examples. That (sadly) tells you a lot. If we compare IKEA and H&M to all the other bigger companies who can shift the needle, they stand out in WHAT they want to achieve WHEN and HOW.

Do you have better examples?

Thank you again!

Yours

Danijel